Spectrum
I collaborated with Rapp Agency to create a variety of assets for Spectrum, a widely used provider for consumers and commercial cable television channels, internet, telephone, and wireless services. These assets were utilized across multiple platforms to reach and engage with a diverse audience.
I took the lead in designing and directing a comprehensive visual toolkit based on Spectrum’s brand guidelines. My main task was to incorporate the brand colors and fonts, along with supplied holiday elements, into all assets. With full creative freedom, I aimed to elevate Spectrum’s designs beyond their previous standards. I produced a range of assets, including landing page graphics, paid ads, social media posts, flyers, and large format posters, ensuring consistency and impact across all platforms.
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This campaign received immediate approval from Spectrum and was widely used during the 2020 and 2021 holiday seasons. It resonated well with audiences and made a significant impact across various channels.